Will and I went shopping at Costco today. I have to admit that I love shopping at Costco because I feel so thrifty. In fact, we were congratulating ourselves for our general smartness as we loaded our huge cartload of food into the trunk of the Hyundai Accent (read: tiny).
On the same note, I have to comment about how I feel virtuous when I shop at Trader Joe's. I feel like I care about the enviornment, and that I care about being really healthy, and that I am also cool. And I spend more money. I think it must have something to do with the music they play. I'm pretty sure that I am the target audience because I recognize the tunes from the time when I was really up on music. Things have disintegrated in that department since...But hey, there was a time.
When I go to Stater Bros., I don't have the same positive feelings. There is Muzak playing in the background, and the prices and quantities aren't as impressive as Costco. But, it's only two minutes from our house, and really, who can eat five lbs of celery before it goes bad anyway?
2 comments:
Nice commentary. Stores try to have target demographics, but they end up finding their demographic in different regions of our own characters. I will never buy anything from Sharper Image.
Hi Heidi! Welcome to the world of family blogs! I agree about the different feeling different store induce. For me, Big Lots feels a little like a treasure hunt. :-)
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